Analysis Of The Book Kazuo Ishiguro - 1527 Words

Kazuo Ishiguro, although still alive, has already changed the face of the field of literature. He has done this through the variant style with which he writes and the way that his Japanese background influences his writing (Sim). He has a unique writing style that is seldom mirrored in the works of other writers in the same genre (Brownstein). Many critics note that he is always producing different books that have such diverse plots which proves that â€Å"the most exciting thing about his work is just this refusal to stand still as a writer, this desire to push the envelope† (Sim). Kazuo Ishiguro is a writer who, like many, enjoys exploring a certain topic or emotion, and he especially liked writing about how regrets and memories affect people throughout life (Taylor). His utilization of memories and regrets helps him make deep meaningful characters who allow people to sympathize with their causes (Taylor). Kazuo Ishiguro’s most important contribution to literatu re is the variety he adds to his field by incorporating his Japanese heritage, his twist endings that surprise readers, the emotions of memories and regret to allow for realistic characters, and his diverse range of writing. Kazuo Ishiguro is a British writer who specializes in contemporary fiction. Kazuo Ishiguro has a vastly different background from other British writers in his field as he was born November 8, 1954 in Nagasaki, Japan and then moved to England at the age of five in 1960. He then went toShow MoreRelatedDystopian Society in Never Let Me Go Essay1483 Words   |  6 Pagesuse of clones as medical supplies poses it’s own difficulties. Kazou Ishiguro’s novel Never Let Me Go explores the ethical boundaries of creating an entire race of humans who’s only purpose it to supply organs. Beneath its straightforward plot line Kazuo Ishiguro’s novel Never Let Me Go is an understated dystopia. The simplicity of the plot allows these themes to shine through with concise subtlety.   The society in this novel is dystopian. This is illustrated by the deception of the students into thinkingRead MoreThe Remains Of The Day2163 Words   |  9 PagesProtagonists of novels shou ld be relatable and realistic. They should be individuals with whom readers can easily identify, and consequently should be painted with as much humanity as possible. Mr. Stevens, the protagonist of Kazuo Ishiguro’s novel The Remains of the Day, is no exception. He is meant to be an incredibly human character, and consequently it makes sense that the reader should seek to define his flaws and limits, and whether or not he exhibits â€Å"spiritual imprisonment†, as Robert StoneRead MoreEssay about The Remains of the Day by Kazuo Ishiguro5293 Words   |  22 PagesThe Remains of the Day by Kazuo Ishiguro Postmodern literature has its many spokesmen. Many would agree that Kazuo Ishiguro is not the most typical representative of this somewhat anarchistic literary and social movement, but he is certainly one of its most subtle and valuable artists. He uses the principles of post modernistic writing in a very meaningful way, and only after a thorough analysis can one fully appreciate all carefully constructed and presented elements trough which he successfullyRead MoreRemains of the Day as a Postmodern Novel5345 Words   |  22 PagesPostmodern literature has its many spokesmen. Many would agree that Kazuo Ishiguro is not the most typical representative of this somewhat anarchistic literary and social movement, but he is certainly one of its most subtle and valuable artists. He uses the principles of post modernistic writing in a very meaningful way, and only after a thorough analysis can one fully appreciate all carefully constructed and presented elements trough which he successfully delivers his story. Remains of the day,Read MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 PagesAdventures of Huckleberry Finn, by Mark Twain (1884) Pharaoh, by BolesÅ‚aw Prus (1895) What Maisie Knew, by Henry James (1897)[23] 20th century[edit] The Confusions of Young Tà ¶rless, by Robert Musil (1906) Martin Eden, by Jack London (1909)[24] The Book of Khalid, by Ameen Rihani (1911)[25] Le Grand Meaulnes, by Alain-Fournier (1913) Sons and Lovers, by D. H. Lawrence (1913)[26] Of Human Bondage, by W. Somerset Maugham (1915) A Portrait of the Artist as a Young Man, by James Joyce (1916)[27] Demian:Read MoreThe Fluidity Of Cloning : Gender Norms Racial Bias3913 Words   |  16 Pagesnot absolutely guarantee that the DNA insert is present in the cells obtained. Further investigation of the resulting colonies must be required to confirm that cloning was successful. This may be accomplished by means of PCR, restriction fragment analysis and/or DNA sequencing. Cell cloning Cloning unicellular organisms Cloning a cell means to derive a population of cells from a single cell. In the case of unicellular organisms such as bacteria and yeast, this process is remarkably simple and

Analysis Of The Book Kazuo Ishiguro - 1527 Words

Kazuo Ishiguro, although still alive, has already changed the face of the field of literature. He has done this through the variant style with which he writes and the way that his Japanese background influences his writing (Sim). He has a unique writing style that is seldom mirrored in the works of other writers in the same genre (Brownstein). Many critics note that he is always producing different books that have such diverse plots which proves that â€Å"the most exciting thing about his work is just this refusal to stand still as a writer, this desire to push the envelope† (Sim). Kazuo Ishiguro is a writer who, like many, enjoys exploring a certain topic or emotion, and he especially liked writing about how regrets and memories affect people throughout life (Taylor). His utilization of memories and regrets helps him make deep meaningful characters who allow people to sympathize with their causes (Taylor). Kazuo Ishiguro’s most important contribution to literatu re is the variety he adds to his field by incorporating his Japanese heritage, his twist endings that surprise readers, the emotions of memories and regret to allow for realistic characters, and his diverse range of writing. Kazuo Ishiguro is a British writer who specializes in contemporary fiction. Kazuo Ishiguro has a vastly different background from other British writers in his field as he was born November 8, 1954 in Nagasaki, Japan and then moved to England at the age of five in 1960. He then went toShow MoreRelatedDystopian Society in Never Let Me Go Essay1483 Words   |  6 Pagesuse of clones as medical supplies poses it’s own difficulties. Kazou Ishiguro’s novel Never Let Me Go explores the ethical boundaries of creating an entire race of humans who’s only purpose it to supply organs. Beneath its straightforward plot line Kazuo Ishiguro’s novel Never Let Me Go is an understated dystopia. The simplicity of the plot allows these themes to shine through with concise subtlety.   The society in this novel is dystopian. This is illustrated by the deception of the students into thinkingRead MoreThe Remains Of The Day2163 Words   |  9 PagesProtagonists of novels shou ld be relatable and realistic. They should be individuals with whom readers can easily identify, and consequently should be painted with as much humanity as possible. Mr. Stevens, the protagonist of Kazuo Ishiguro’s novel The Remains of the Day, is no exception. He is meant to be an incredibly human character, and consequently it makes sense that the reader should seek to define his flaws and limits, and whether or not he exhibits â€Å"spiritual imprisonment†, as Robert StoneRead MoreEssay about The Remains of the Day by Kazuo Ishiguro5293 Words   |  22 PagesThe Remains of the Day by Kazuo Ishiguro Postmodern literature has its many spokesmen. Many would agree that Kazuo Ishiguro is not the most typical representative of this somewhat anarchistic literary and social movement, but he is certainly one of its most subtle and valuable artists. He uses the principles of post modernistic writing in a very meaningful way, and only after a thorough analysis can one fully appreciate all carefully constructed and presented elements trough which he successfullyRead MoreRemains of the Day as a Postmodern Novel5345 Words   |  22 PagesPostmodern literature has its many spokesmen. Many would agree that Kazuo Ishiguro is not the most typical representative of this somewhat anarchistic literary and social movement, but he is certainly one of its most subtle and valuable artists. He uses the principles of post modernistic writing in a very meaningful way, and only after a thorough analysis can one fully appreciate all carefully constructed and presented elements trough which he successfully delivers his story. Remains of the day,Read MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 PagesAdventures of Huckleberry Finn, by Mark Twain (1884) Pharaoh, by BolesÅ‚aw Prus (1895) What Maisie Knew, by Henry James (1897)[23] 20th century[edit] The Confusions of Young Tà ¶rless, by Robert Musil (1906) Martin Eden, by Jack London (1909)[24] The Book of Khalid, by Ameen Rihani (1911)[25] Le Grand Meaulnes, by Alain-Fournier (1913) Sons and Lovers, by D. H. Lawrence (1913)[26] Of Human Bondage, by W. Somerset Maugham (1915) A Portrait of the Artist as a Young Man, by James Joyce (1916)[27] Demian:Read MoreThe Fluidity Of Cloning : Gender Norms Racial Bias3913 Words   |  16 Pagesnot absolutely guarantee that the DNA insert is present in the cells obtained. Further investigation of the resulting colonies must be required to confirm that cloning was successful. This may be accomplished by means of PCR, restriction fragment analysis and/or DNA sequencing. Cell cloning Cloning unicellular organisms Cloning a cell means to derive a population of cells from a single cell. In the case of unicellular organisms such as bacteria and yeast, this process is remarkably simple and

Analysis Of The Book Kazuo Ishiguro - 1527 Words

Kazuo Ishiguro, although still alive, has already changed the face of the field of literature. He has done this through the variant style with which he writes and the way that his Japanese background influences his writing (Sim). He has a unique writing style that is seldom mirrored in the works of other writers in the same genre (Brownstein). Many critics note that he is always producing different books that have such diverse plots which proves that â€Å"the most exciting thing about his work is just this refusal to stand still as a writer, this desire to push the envelope† (Sim). Kazuo Ishiguro is a writer who, like many, enjoys exploring a certain topic or emotion, and he especially liked writing about how regrets and memories affect people throughout life (Taylor). His utilization of memories and regrets helps him make deep meaningful characters who allow people to sympathize with their causes (Taylor). Kazuo Ishiguro’s most important contribution to literatu re is the variety he adds to his field by incorporating his Japanese heritage, his twist endings that surprise readers, the emotions of memories and regret to allow for realistic characters, and his diverse range of writing. Kazuo Ishiguro is a British writer who specializes in contemporary fiction. Kazuo Ishiguro has a vastly different background from other British writers in his field as he was born November 8, 1954 in Nagasaki, Japan and then moved to England at the age of five in 1960. He then went toShow MoreRelatedDystopian Society in Never Let Me Go Essay1483 Words   |  6 Pagesuse of clones as medical supplies poses it’s own difficulties. Kazou Ishiguro’s novel Never Let Me Go explores the ethical boundaries of creating an entire race of humans who’s only purpose it to supply organs. Beneath its straightforward plot line Kazuo Ishiguro’s novel Never Let Me Go is an understated dystopia. The simplicity of the plot allows these themes to shine through with concise subtlety.   The society in this novel is dystopian. This is illustrated by the deception of the students into thinkingRead MoreThe Remains Of The Day2163 Words   |  9 PagesProtagonists of novels shou ld be relatable and realistic. They should be individuals with whom readers can easily identify, and consequently should be painted with as much humanity as possible. Mr. Stevens, the protagonist of Kazuo Ishiguro’s novel The Remains of the Day, is no exception. He is meant to be an incredibly human character, and consequently it makes sense that the reader should seek to define his flaws and limits, and whether or not he exhibits â€Å"spiritual imprisonment†, as Robert StoneRead MoreEssay about The Remains of the Day by Kazuo Ishiguro5293 Words   |  22 PagesThe Remains of the Day by Kazuo Ishiguro Postmodern literature has its many spokesmen. Many would agree that Kazuo Ishiguro is not the most typical representative of this somewhat anarchistic literary and social movement, but he is certainly one of its most subtle and valuable artists. He uses the principles of post modernistic writing in a very meaningful way, and only after a thorough analysis can one fully appreciate all carefully constructed and presented elements trough which he successfullyRead MoreRemains of the Day as a Postmodern Novel5345 Words   |  22 PagesPostmodern literature has its many spokesmen. Many would agree that Kazuo Ishiguro is not the most typical representative of this somewhat anarchistic literary and social movement, but he is certainly one of its most subtle and valuable artists. He uses the principles of post modernistic writing in a very meaningful way, and only after a thorough analysis can one fully appreciate all carefully constructed and presented elements trough which he successfully delivers his story. Remains of the day,Read MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 PagesAdventures of Huckleberry Finn, by Mark Twain (1884) Pharaoh, by BolesÅ‚aw Prus (1895) What Maisie Knew, by Henry James (1897)[23] 20th century[edit] The Confusions of Young Tà ¶rless, by Robert Musil (1906) Martin Eden, by Jack London (1909)[24] The Book of Khalid, by Ameen Rihani (1911)[25] Le Grand Meaulnes, by Alain-Fournier (1913) Sons and Lovers, by D. H. Lawrence (1913)[26] Of Human Bondage, by W. Somerset Maugham (1915) A Portrait of the Artist as a Young Man, by James Joyce (1916)[27] Demian:Read MoreThe Fluidity Of Cloning : Gender Norms Racial Bias3913 Words   |  16 Pagesnot absolutely guarantee that the DNA insert is present in the cells obtained. Further investigation of the resulting colonies must be required to confirm that cloning was successful. This may be accomplished by means of PCR, restriction fragment analysis and/or DNA sequencing. Cell cloning Cloning unicellular organisms Cloning a cell means to derive a population of cells from a single cell. In the case of unicellular organisms such as bacteria and yeast, this process is remarkably simple and

An Epic Of Old Mali - 1252 Words

History often times never really comes from the proverbial horse’s mouth, but rather from written testimonies require translation, or verbal traditions passed down through generations. Both forms have their own strengths and weakness’. Oral histories are often influenced by culture, plus religious beliefs affect the way the history is told. Primary sources are often times influenced by the author’s own culture, as well as the motive they have for creating the record of the time. One I not better than the other. Rather, each can be used for different lenses of analysis into different periods of time and research. Oral histories may come in many forms. Music depicting a decade long war, or nighttime stories warning children from the animals of the night around them, as well as epics chronicling the rise of a great king. Sudiata: An Epic of Old Mali gives a glimpse into many aspects about the ideals, beliefs, values and culture of the people who originally told the story. Concerning the values of Mali, the characteristics the teller’s portray for their king are telling about what is considered necessary qualities for a good king and warrior. Sundiata was born crippled, unable to walk, but showed incredible strength in his arms early in life, a sign for the strength he would grow into later. He also demonstrates enormous skill and bravery in battle, qualities deemed ideal in a warrior. A good warrior is not the only characteristic seen as definitive for Sundiata, but also aShow MoreRelatedsundiata an epic of old mali816 Words   |  4 PagesAmongst many other things, the epic is implicit ly an exploration of what qualities define Sundiata as a hero, and by extension, what virtues are heroic. The most glaring is his strength. Even when he is crippled as a child and cannot walk, the boy has strong arms. But when he finally stands, he surprises everyone, bending an enormous rod to a bow and pulling a tree up by its roots. Another quality is his bravery, most clearly illuminated by his skill and grit in battle. But Sundiata has more thanRead MoreAnalysis Of The Epic Of Old Mali972 Words   |  4 PagesAnalysis An Epic of Old Mali Sundiata: an Epic of Old Mali was written by D.T. Niane and translated by G.C. Pickett. D.T. Niane was a historian who received this version of Sundiata’s epic from Djeli Mamoudou Kouyatà ©, a griot. In fact, there is not a true author for this epic due to the fact that it has been transmitted orally for many years. This epic justly showed the type of culture Africa had at the time taken place and has defined the type of people who use to reside there. Sundiata: an Epic of OldRead MoreSundiat An Epic Of Old Mali1472 Words   |  6 PagesIn the story of â€Å"Sundiata: An Epic of Old Mali,† the male king, as always is the dominant figure. Maghan Kon Fatta, was a Mandinka king who received a divine hunter at his court. The hunter predicted that if he married an ugly woman she would give him a son who would be a mighty king one day. He had three wives and six children, three of which were boys and three were girls, one of his sons was going to take his spot on the thron e. Women always seem unequal to men and basically live under aRead MoreThe Odyssey And Sundiat An Epic Of Old Mali1328 Words   |  6 Pagesusually inevitable or irresistible, course of events. (Google). Finally A journey is defined as an act of traveling from one place to another. (Google). While analyzing these two great epics I came across many similarities between the two main characters. In both epics The Odyssey and Sundiata: An Epic of Old Mali Odysseus and Sundiata embark on destined heroic conquest to fulfill their destiny. All throughout the two main characters quest, they encounter obstacles, and foes they must overcome inRead More Sundiata: An Epic of Old Mali Essay1013 Words   |  5 PagesSundiata, in D.T. Nianes book Sundiata: An Epic of Old Mali. This book has become an entertaining, yet scrutinized, source about the history of Mali and its surrounding areas. Much scrutiny of this tale comes from those who question the validity of the griots, though Mamadou Kouyate is quick to point out that [His] word is pure and free of all untruth; it is the word of [his] father...griots do not know what lying is (Niane 1). If the context of the epic is true, then there are many valuable thingsRead MoreSundiata: an Epic of Old Mali Essay858 Words   |  4 Pagesâ€Å"Sundiata: an Epic of Old Mali†: A Character Analysis of Sundiata. Sundiata is an oral epic passed from griot to griot. D.T. Niane’s Sundiata contains many powerful characters. Throughout the story Niane uses the strength and weaknesses of his characters to show the importance of destiny and fate. The character that holds his name to the story, Sundiata, is the son of King Maghan Kon Katta and the â€Å"buffalo† woman. Sundiata was prophesized to be a great leader and to save the people of Mali. SundiataRead MoreSundiata: An Epic of Old Mali Vs. The Odyssey971 Words   |  4 PagesSundiata: An Epic of Old Mali Vs. The Odyssey The definition of an epic hero can be defined as one who is triumphant in some manner that reflects the idea of his/her culture. â€Å"Heroes have always dominated mythology, fairy tales, nursery rhymes, history, and literature. No culture seems to lack tales of human, superhuman, or god-like heroes who save the innocent from the wicked, conquer evil, and deliver the threatened and oppressed† (Shunnaq). Sundiata: An Epic of Old Mali and The Odyssey can beRead More Sundiata: An Epic of Old Mali by Mamadou Kouyatà © 1068 Words   |  4 PagesSo in this book we are presented with an epic about a great King named Sundiata. We see that in those times griots were for the kings and for them to now were their ancestors came form so they know what it means to continue being a king. This book was brought from the words of a griot, so even in today’s society in Africa there are still griots around telling us stories and the epic such as the one we read in class this past week. Almost right into the book we see that a griot helps a king make discussionsRead MoreSundiata s The Mali Empire1524 Words   |  7 Pages Sundiata himself is the most significant contributor to the formation of the Mali empire, however, various women hold a background role that is vital to the series of occurring events that allow Sundiata to become the king of Mali and form the Mali empire. The buffalo woman, Sogolon, and Nana Triban are all female characters who allow Sundiata the ability to fulfil l his prophecy and become the king of Mali. Besides Sundiata himself, these women have some of the most important roles as comparedRead MoreDisneys the Lion King: Sundiata in Disguise?1691 Words   |  7 Pageswell as highlighted particular historical facts about a specific civilization. One distinct book that has met both of these general objectives is Sundiata: An Epic of Old Mali. Throughout this story the author discusses the life of a young king, and illustrates unique facts about the ancient Mali society. In the process of reading this epic tale, it became clear that

Integrated Marketing Communications for iPhone- MyAssignmenthelp

Question: Discuss about theIntegrated Marketing Communicationsfor Apple iPhone. Answer: Background of the Task This study will focus on the campaign launched by Samsung named as Commitment to Quality. Last year was not a good year for the tech giant as its Note 7 battery issue has hampered its brand image drastically. Therefore, the management of the organization released the campaign. However, the campaign failed to gain consumers attention and failed to regain trust of the consumers. This study will identify what was the message of the campaign and why the campaign was unable to help Samsung to regain the trust of the consumers. Strategy Statement Within in the new campaign of Samsung named as commitment to quality, the tech giant included two 30-second advertisements during Oscars. The advertisement tried to give audiences a look at how the organization generally tests its manufactures mobile phones. Those videos also carried a statement that the management will make sure that in the future none of their phones will explode (Dissanayake and Amarasuriya 2015). The strategy here was to highlight the high- level testing procedures of the company so that consumers can understand that the organization is working hard to rectify their manufacturing defect. The advertisement also included a message that the team of Samsung is delivering high level of importance in checking and rechecking the batteries that will be equipped in the Samsung phones in the future. According to Zepeda (2017), the main strategy of this message was also to change perception of the consumers. Samsung was all ready to launch its new Galaxy S8. However, the management of the organization was not sure whether the Note disaster will affect the popularity of S8 or not. The question was whether the consumers will again trust the Korean juggernaut or not. Therefore, the advertisement was a step toward regaining that trust of the customers. Samsungs Brand Positioning (Perceptual Map) Figure 1: Perceptual Map of Samsung (Source: Labbrand.com. 2017) Samsung embodies style and expertise for the young professionals. Their main features are cutting edge design and better connectivity features. Positioning statement of the organization displays its differentiation from other mobile phone manufacturing organizations. In any market, the consumers has tons of choices, Samsung attracts young and technologically updated professionals by its exterior design and soft and hard features (Kova?evi? et al. 2015). Samsungs point of equivalence is its habit to implement continuous innovation and high end technologies for the features and for the design of its mobile phones (Batra et al. 2016). In order to differentiate its products from other mobile manufacturing companies, Samsung is continuously trying to provide humanized and superior individual experience along with customer insight products and creative technology (Dissanayake and Amarasuriya 2015). Overall performance of the brand was quite impressive as it became the 7th best global brand in the year of 2015. However, the recent battery issue of their Note 7 has critically harmed its brand image among the consumers. The consumers are questioning the companys theme of continuous innovation. In most of the markets where Samsung was the first choice of the consumers, it has lost its customer base. Objective of the Message The main objective of the message was to attract the customers and gain their trusts. The issues of Note 7 hampered t6he reputation of the brand that needs to be recovered. The maiun purposed of the campaign was to clear the doubt of the customers and show their brand image. Via the campaign, Samsung tried to prove their authenticity and be the first choice of the customers again (Ciurumelea et al. 2017). Target Audience What does the Target Audience Currently Feel about Samsungs Products? As Samsung is a renowned company, the expectation of the target customers is high. However, Samsung tried to get back the trust of the target audience by developing the campaign, which was not successful at all. Due to the scandal of the Note 7, the trust of the customers decreases. As a result, the brand value of Samsung decreases gradually. In comparison to Samsung, the other companies like Apple, HTC are developing. The satisfaction levels of the customers need to be developed so that the company can regain their reputation (Son and Kim 2016). What do we want the Target Audience to think and Feel? The owners of Samsung are trying their best to get back their target audience. However, the campaign was not successful to gain the attention of the customers. As a result, they are not able to gain the trust of the customers. The tech savvy company wants to get back their customers by offering various offers and products. They are launching new products to attract the customers. However, the owners want that the audience should buy their new products and feel safe to those. What do we Want the Target Audience to do? The owner of Samsung wants to catch the attention of the customers. They want the targeted customers to join their campaigns and make it successful. Overall performance of Samsung was quite impressive. It became the seventh best global brand in the year of 2015 (Holmgren 2015). Hence, it can be expected that the audience will get back their trust in them. They need to give some times to the customers to overcome the trauma and trust the brand again. How Should Samsung Speak to the Target Audience? As Samsung is an international brand, they need to apply some attractive strategies to get back the trust of the customers. They can use the social media cites such as face book, Twitter, and instagram for the promotion of the brand. They can develop their pricing strategy as well as the advertising and sales promotion. They can advertise their products via the television, radio, corporate website, and eye- catching hoardings (Son and Kim 2016). They need to reach to their customers. Hence, they can arrange more campaigns and use the YouTube to communicate with the public. Moreover, they can arrange online surveys and interviews with the public. References Batra, R., Zhang, Y.C., Aydino?lu, N.Z. and Feinberg, F.M., 2016. Positioning Multi-Country Brands: The Impact of Variation in Cultural Values and Competitive Set. Journal of Marketing Research. Ciurumelea, A., Schaufelbhl, A., Panichella, S. and Gall, H.C., 2017, February. Analyzing reviews and code of mobile apps for better release planning. InSoftware Analysis, Evolution and Reengineering (SANER), 2017 IEEE 24th International Conference on(pp. 91-102). IEEE. Dissanayake, D.M.R. and Amarasuriya, T., 2015. Role of brand identity in developing global brands: a literature based review on case comparison between apple iPhone vs Samsung smartphone brands. Holmgren, R., 2015.Energy Efficiency Experiments on Samsung Exynos 5 Heterogeneous Multicore using OmpSs Task Based Programming(Master's thesis, NTNU). Kova?evi?, A.K., Vu?emilovi?, V. and Ara?i?, M., 2015, January. Smartphones positioning on Samsung example. In TEAM 2015 7th International Scientific and Expert Conference ot the Interantional TEAM Society 15/16th October, Belgrade, Serbia. Labbrand.com. 2017. Brand Positioning Strategies of the Rising Chinese Smartphone Brands | Labbrand Brand Innovations. [online] Labbrand.com. Available at: https://www.labbrand.com/brandsource/issue-article/brand-positioning-strategies-rising-chinese-smartphone-brands [Accessed 26 May 2017]. Son, I. and Kim, J., 2016. The Effect of Samsung Pay Release Event on Samsung Pays Strategic Alliances in Korea Equity Market.International Journal of u-and e-Service, Science and Technology,9(3), pp.121-130. Zepeda, D. 2017. Samsungs latest ads tout its commitment to product quality. [online] Technobuffalo.com. Available at: https://www.technobuffalo.com/2017/02/27/samsungs-ad-commitment-to-quality/ [Accessed 26 May 2017].